Email Marketing

We have some great news for you and… not-so-great news too.

Let’s start with the best part.

So, the good news is that email marketing done right, as we do it at Targeted Bits, can give you a high ROI which can, at times, be as high as 4200% !! Simply put, every dollar invested in email marketing can reap a return of upto 42 dollars.

Sounds lucrative?

It indeed is!

But before we have you firing emails to your prospects, here's the not-so-great news about email marketing campaigns. Consider that an average email user receives close to 121 emails each day.

The number, by itself, isn't the bad news. But the fact that every email you send has to break through the noise to find a place in your prospects’ inbox and register in their memory is the difficult part of email marketing.

In fact, all the more tedious a task is to get your audience to look forward to your emails and create sales for you.

But with the help of Targeted Bits, email marketing campaigns can be a breeze. Our email champions handle every task from email marketing strategy to planning to execution and optimization, in-house, for a variety of clients across industries.

Interested to know how we achieve stellar email results for our clients? Take a look…

Email Marketing Strategy

Just like everything digital, email marketing is a lot more than just getting hold of an email list and firing emails week after week. If truth be told, this may land you in the spam folder never to find your way back to the inbox or in your audience’s hearts.

At Targeted Bits, we do our due diligence to audit your existing email strategy to understand the pain points and reinvent your email approach.

Our email champions set up email collection forms at optimal website and social media locations to ethically capture email information. The list thus drawn is most likely to fulfill your email marketing goals.

This is followed by a careful deliberation on email content, frequency, and follow up to come up with an individualized email marketing strategy.

Planning and Execution

While planning the email campaigns, we ensure that we work on every aspect of the campaign.

It may be hard to believe but no email campaign, handled by Targeted Bits, ever gets launched unless we are 100% convinced of the effectiveness of our planning.

We pay close attention to and fix details like email design/template, subject line and content, deliverability, the validity of the email service provider account, send day and time, frequency, automation, A/B testing, identification and benchmarking of KPIs, reporting, and optimization, spam score check, and email-client compatibility among several others.

Review, Optimization, and Iterative Growth

Just like all our digital campaigns, email campaigns go through a periodic review where metrics like open rate, CTR, conversions, and email marketing ROI are consistently tracked and shared with you.

And that’s not the end of it. Rather, it is the beginning of the lead nurturing process that turns your leads into returning customers or, registers your brand as a market leader in its niche or, simply starts a conversation with your audience.