Digital Strategy

Have you ever wondered if that super-successful 60-second explainer video your competitor posted, or that social media post that garnered thousands of likes for the competing brand would have worked equally well for you too?

If you did, well… let us tell you, you are not alone!

Year after year budding businesses across the globe make the mistake of imitating digital marketing tactics of successful brands in the hope of cloning their success.

But alas! Such tactics hardly ever attract any eyeballs. Your digital marketing strategy, just like your brand, needs to be unique.

Be Innovative with Your Digital Marketing Strategy

A straight-jacketed approach towards achieving the digital goals not only drains your budget but presents you in a poor light in front of your customers.

Create a Tasteful Concoction

This is why your digital marketing strategy needs to be a combination of well-chosen internet marketing services which includes

• An understanding of the buyer persona created from target audience research.
• Clarity on the digital marketing challenges you want to overcome.
• A focused social media and content strategy, driven by data and research

A creative and individualized digital strategy that takes into account customers’ preferences strikes a conversation with the customers and elicits the desired response.

But wait! That’s just the beginning. There’s a lot more to it.

Analyze, Optimize, Fine-tune, Cycle Repeat

Digital strategies are not set in stone. They call for iterative improvements to which various metrics like Google Analytics hold the key. A periodic review of these metrics helps fine-tune the strategy and optimize it for the desired digital results.

Sounds Like a Lot?
We understand that.

Whether you are launching a new product, or revamping the existing digital strategy, creating the right strategy can be an overwhelming task for any business, but more so for SMB owners who juggle multiple roles at any time.

How Targeted Bits Can Help You

The expert teams at Targeted Bits can help you achieve your digital goals with a laser-focus, in a time-bound manner.

We work with small and medium business owners like you to:

Identify your Strengths and Challenges

We harness the power of research, and context-based data to help you realize your digital strengths and challenges, and give you a clear vision of your current position in the business landscape.

Setting Digital Goals

Based on where you stand in the industry, our experts chalk out a digital vision that is lofty yet realistic to take your business to the next level.

In short, we help you set your eyes on the opportunities you haven’t thought of yet.

Planning for Success

We believe that focusing on the most crucial tasks in a plan and breaking them into achievable milestones brings value to your business early and in a sustained manner.

This not only tells us that we are on the right track but also keeps your spirits high.

Refining the Strategy

Our experts constantly audit the Analytics data to optimize the metrics and redefine the strategy. This ensures that the set digital goals are achieved within budget and in the time frame.

A Holistic Approach

Our technical and business specialists ensure that your digital strategy exploits every digital element.

Right from conducting target audience research, chalking out buyer personas, mapping customer journey to using SEO, social media and content strategy, we ensure an inclusive approach towards achieving the goals in the ever-changing business and digital landscape.

How We Make it Happen

We like to do the heavy lifting when it comes to chalking out a digital vision for you. We cut the noise, narrow down the wide array of options, and bring your attention down to just where it is needed.

And we keep you updated about the progress of the plans so that you know you are investing in the right direction.